Why SUBWAY ??

            We chose to introduce a new brand which is Subway to the Moroccan . Subway is a fast food restaurant chain that exists in several parts of the world, and proposes franchises for people who want to grasp this opportunity. The reason for our choice is the fact that subway offers healthy products. Its international marketing strategy is shown through its slogan: “Eat Fresh”.

            Not only is the healthy food campain a good opportunity for Subway in Morocco, but in addition to this, the company does not impose raw material or imported precooked products. Rather it gives freedom to the franchiser to use local goods in order to produce the food. Not only is this a lot healthier than using food from imported goods, but it is also less costly for the franchiser, though this is done with certain regulations. In addition to this, Subway Restaurants allow their clients to choose what to include in their sandwich, which hence gives a variety of choices for clients, and increases the opportunities of the franchiser, with contrast to other fast food restaurant brands, where the menus are strict and choice is limited.